OLD CAR CITY USA
Marketing Plan 

Bear Fruit Social 

Phase 1 - Awareness + Engagement (Months 1-3) 

Goals:

• Increase brand awareness.

• Engage with potential visitors.

• Establish a consistent social media presence.

• Drive more visitors to Old Car City USA.

• Ad Management ($100/Monthly Ad Spend)

Strategies:

• Profile Optimization:

• Ensure all social media profiles (Facebook, Instagram, Twitter, etc.) are complete and have high-quality profile and cover photos.

• Include a compelling bio and contact information.

• Content Introduction:

• Post introductory content about Old Car City USA, including its history, unique features, and visitor experiences.

• Share high-quality photos and videos of the location.

• Engagement:

• Respond promptly to comments and messages.

• Engage with local influencers, car enthusiasts, and relevant groups.

• Host Q&A sessions to answer potential visitors' questions.

• Ad Management ($100 Ad Spend)

• Hashtags and Tags:

• Use relevant hashtags (#OldCarCityUSA, #ClassicCars, #VintageCars, etc.).

• Tag location and relevant pages to increase visibility.

• Content Calendar Example:

• Monday: Fun Fact about Old Car City USA

• Wednesday: Photo of classic cars or visitors

• Friday: Behind-the-Scenes Photos/Videos

• Sunday: User-Generated Content/Photo Reposts

Phase 2: Content Development and Consistency (Months 4-6)

• Goals:

• Develop a consistent posting schedule.

• Create engaging and shareable content.

• Build a recognizable brand voice.

• Drive more visitors to Old Car City USA.

• Ad Management ($250/Monthly Ad Spend)

• Strategies:

• Content Creation:

• Develop a mix of content types (photos, videos, stories, live streams).

• Highlight different aspects of Old Car City USA, such as unique cars, scenic views, and historical facts.

• Storytelling:

• Share stories behind specific cars or areas within Old Car City.

• Post throwback content showcasing the evolution of the place. 

• User-Generated Content:

• Encourage visitors to share their photos and tag Old Car City USA.

• Feature visitor content on your profiles with proper credits.

• Contests and Giveaways:

• Run photo contests or trivia quizzes related to classic cars.

• Offer small prizes or discounts on admission.

• Content Calendar Example:

• Monday: Car of the Week Highlight

• Tuesday: Throwback Photos

• Thursday: Live Q&A or Tour

• Saturday: Contest/Giveaway Announcement

Phase 3: Growth and Community Building (Months 7-12)

Goals:

• Increase followers and engagement.

• Foster a strong online community.

• Drive more visitors to Old Car City USA.

• Ad Management ($500/Monthly Ad Spend)

Strategies:

• Collaborations:

• Partner with local businesses, influencers, and car clubs for cross-promotion.

• Collaborate with travel bloggers and vloggers to feature Old Car City USA.

• Events and Promotions:

• Promote special events, car shows, and photography workshops.

• Offer limited-time promotions or discounts to encourage visits.

• Ad Management ($500 Ad Spend)

• Advanced Analytics:

• Use social media analytics tools to track engagement, reach, and follower growth.

• Adjust strategies based on data insights.

• Community Engagement:

• Create a Facebook Group or online community for car enthusiasts.

• Host regular meetups or virtual events for community members.

• Content Calendar Example:

• Monday: Feature of a Local Business or Influencer Visit

• Wednesday: Community Highlight (e.g., favorite visitor photos)

• Friday: Event/Promotion Announcement

• Sunday: Inspirational Quotes or Fun Facts about Cars

• Metrics to Track:

• Awareness:

• Follower growth rate.

• Post reach and impressions.

• Engagement:

• Likes, comments, shares, and saves.

• Direct messages and story interactions.

• Growth:

• Website traffic from social media.

• Visitor inquiries and bookings.

Video Ideas for YouTube (5-8 Minutes) 

• Welcome Tour: An introductory video showcasing the entire Old Car City USA.

• History of Old Car City USA: A detailed video about the history and background.

• Top 10 Cars: Highlight the top 10 most interesting cars in the collection.

• Hidden Gems: Explore some lesser-known but fascinating cars.

• Car Restoration: A series showing the restoration process of a specific car.

• Visitor Testimonials: Interviews with visitors sharing their experiences.

• Photography Tips: Tips for photographing cars in Old Car City USA.

• Vintage Car Features: Deep dives into unique features of vintage cars.

• Car Model Spotlight: Detailed videos about specific car models.

• A Day in the Life: A day in the life of the staff at Old Car City USA.

• Seasonal Tours: Show how the place looks in different seasons.

• Event Highlights: Videos covering special events hosted at Old Car City USA.

• Car Art: Explore the art created with or inspired by cars.

• Drone Footage: Aerial views of the entire property.

• Fun Facts: Interesting facts about the cars and the location.

• DIY Car Maintenance Tips: Tips for car enthusiasts on maintaining vintage cars.

• Classic Car Trivia: Trivia videos about classic cars and their history.

• Behind the Scenes: Behind-the-scenes look at how Old Car City USA operates.

• Car Collection Stories: Stories behind how certain cars were acquired.

• Staff Favorites: Staff members share their favorite cars.

• Time-Lapse Tours: Time-lapse videos of different areas of Old Car City USA.

• Visitors’ Top Picks: Video compilation of visitors’ favorite cars.

• Night Tour: A tour of Old Car City USA at night.

• Special Guest Tours: Tours led by special guests or car experts.

• Nature and Cars: Show the blend of nature and cars in the area.

• Vintage Car Shows: Highlights from vintage car shows hosted at Old Car City USA.

• Kids’ Reactions: Children reacting to the vintage cars.

• Themed Tours: Tours based on specific themes (e.g., American classics, European cars).

• Music and Cars: Videos featuring cars with period-appropriate music.

• The Old Car City Museum: An in-depth look at the museum section.

• Photography Contest: Announce and showcase winners of a photography contest.

• Car Clubs: Feature car clubs visiting Old Car City USA.

• Visitor Vlogs: Share vlogs created by visitors.

• Time Capsule Cars: Cars that look like they haven’t been touched in decades.

• Unique Modifications: Highlight cars with unique modifications or customizations.

• Car Trivia Games: Interactive trivia games with visitors.

• Live Tours: Live-streamed tours of the property.

• Restoration Tips: Tips and advice for restoring vintage cars.

• Car History Lessons: Detailed history lessons about certain car brands or models.

• Celebrity Visits: Videos featuring visits by celebrities or famous car enthusiasts.

• Environmental Impact: Discuss the environmental aspects of preserving old cars.

• Car Detailing Tips: Tips for detailing and preserving vintage cars.

• Collector’s Corner: Interviews with car collectors visiting Old Car City USA.

• Interactive Q&A: Live Q&A sessions with the audience.

• Story Time: Share interesting stories related to the cars and the location.

• Photo Spots: Guide to the best photo spots within Old Car City USA.

• Car Part Art: Showcasing art made from old car parts.

• Special Features: Highlight unique features of specific cars (e.g., unique engines, interiors).

• Classic Car Races: Footage from any classic car races held at Old Car City USA.

• Fan Submissions: Share videos submitted by fans and visitors.

Pricing Ideas: 

• Annual Pass $100

• Day Pass $30 

Subscriptions (Billed Annually) 

• Planoly - $14/Month ($168) 

• Squarespace - $15/month ($180) 

• Vidyo - Growth Plan $50 month ($600) 

Subscriptions (Billed Monthly) 

• Planoly - $16/Month 

• Squarespace - $25/month 

• Vidyo - Growth Plan $50 month 

Bear Fruit Social: Today - $3,700 / Monthly Starting August 6, 2024 - $1,290

• Website: $2,000/One Time

• Social Media Mangagement 

• Video Editing & Scheduling: $600/Month

• Post Scheduling $600/Month 

• Photographer: $400/One Time

• Subscriptions: $100