Monthly Marketing Package Rocky Lake Estates

Monthly Marketing Package: $2,600 / Month

Goal: Increase tours/inquiries by improving consistency, trust, and clarity across social + website.

What’s Included

1) Social Media Management (IG + FB + TikTok)

Posting + consistency

• 3–4 photo posts per week (12–16/month)

• 2–3 reels per week (8–12/month)

• Cross-post content to Instagram + Facebook

• Publish reels to TikTok (optimized captions + formatting)

Profile Optimization (Month 1 setup)

• Update Name + Bio

• Add + design Story Highlights (Weddings, Venue, Packages, FAQ, Testimonials, Vendors, BTS)

Engagement + Growth

• Basic comment/DM monitoring (business hours)

• Monthly hashtag + content performance adjustments

• Community-style posting (vendor tags, couple tags, location tags)

2) Website Updates + Ongoing Improvements

Monthly site work (up to 4 hours/month)

• Homepage improvements for better conversion

• Organize and update key pages:

  • Home, Services, Event Director, About, Gallery, Elite Vendors

• Add/refresh CTAs (Book a Tour / Inquire)

• Gallery organization + upload support

3) Testimonials + Google Reviews System

Trust-building that drives bookings

• Create/refresh a Testimonials + Reviews section on the website

• Build a simple Google review request process (link + message template)

• Feature top reviews across Home / Services / Gallery

4) Monthly Strategy + Reporting

• 1 monthly check-in call (30 minutes)

• Monthly performance recap:

  • Best performing posts/reels

  • Growth + engagement notes

  • What we’re doing next month

Timeline (Month 1 Focus)

• Week 1: Profile updates + highlight setup + content plan

• Week 2–4: Consistent posting begins + first website restructure updates

• End of Month: Reviews system live + report + next-month plan

Investment

$2,600/month
Minimum recommended commitment: 3 months (so results can build)